CORPORATIONS FACE THE INNOVATION DILEMA

Successful companies want their resources to be focused on activities that address customers’ needs, that promise higher profits, that are technologically feasible, and that help them play in substantial markets.

The processes that accomplish those things do not nurture disruptive technologies – to focus resources on proposals that customers reject, that offer lower profit, that underperform existing technologies and can only be sold in insignificant markets.

Such expectations involve fighting some fundamental tendencies about the way successful organizations work and about how their performance is evaluated.